There are two ways to make money.
One moves value from someone else to you. The other creates value that wasn't there before. I can only help with the second one.
A company that grows isn't taking a bigger slice of a fixed pie. It's making more pie. Products and services nobody could buy yet, because they didn't exist before. Jobs nobody was hired into yet. Hours handed back to people who were spending them on work a machine should have been doing.
That survives contact with my invoice. You should make more from the work than I do. Most of this industry sells time: you buy hours, and whether those hours produced anything is your problem. I price a fraction of what the work earns you instead.
This is how I work.
I just happen to build technology: websites, applications, workflows, AI, email, and social media — all of it aimed at the same thing, output that can scale your business.
I map revenue leaks and what to build — 30 min.You keep the map either way.
Most companies don't have a growth problem. They have a leverage problem.
Revenue goes up. So does headcount, tool spend, and the number of things only one person knows how to do. Eventually, growth starts eating what it earns.
There's no storefront — or it turns people away
Your website is the shop. If it isn't there, people have nowhere to arrive. If it is, it should be quick to trust and obvious what to do next — who you are, what you do, and the next step. Most aren't. They look fine, load slowly, and leave the visitor to work it out.
Nobody can find you
Someone three kilometres away is searching for exactly what you sell, and finding a competitor who's worse at it. Ranking on Google and Maps is a solved problem. It's just one nobody at your company owns.
You wait for the phone to ring
Your pipeline is referrals, repeat business, and hope. Nobody is systematically finding the companies that need you, working out where the fit is strongest, and putting them in front of you on Monday morning.
Your team could be software
Quotes, onboarding, reporting, follow-up — real work running on copy-paste, spreadsheets, and somebody remembering. It doesn't scale, and it stops when they're on holiday.
Your tools don't talk
CRM here, invoicing there, inbox everywhere. Skilled people spend their day carrying data between systems, and the company calls that a job.
You can't tell what's working
You know what you spent. You don't know which half of it produced revenue, because nothing joins the ad, the visit, the call, and the invoice into a single number.
Six levers. Built to compound.
I don't sell deliverables. I build the parts of your business that keep producing long after the invoice is paid.
Websites and SEO
A site that earns its traffic, and ranks so you stop having to buy all of it. Fast, found on Google and Maps for what your customers actually type, and written so the visitor understands what you do and what to do next.
Applications
Custom software for the part of your business no off-the-shelf tool fits — usually the workflow that is your actual advantage over competitors.
Workflows
The work that happens between your tools. Quotes, onboarding, invoicing, reporting, follow-up — wired together so the data moves itself instead of being carried by someone capable of better work.
AI
Best suited when the work is high-volume, repetitive, and light on judgment: reading documents, drafting first passes, classifying and routing, pulling structure out of mess. Where it doesn't work, I'll say so.
Lead generation
Finding the companies who'd be better off with your products and services, working out where you can help most, and offering it — including to the ones who weren't ready the first time. Sourcing, scoring, enrichment, and the email that follows.
Social media
Not content creation: the profiles, and a system that publishes what the business already produces — footage you already shoot, work you already finish. AI edits, captions, and queues it. You stay the judge — nothing goes out until you approve it.
What compound looks like.
Say you sell to other companies. The six levers are not a menu — they are one pipe, most of which runs while you stay the judge of what the world sees. Each step makes the next one cheaper, and more personal.
Hire
You grow by adding people. Referrals, hope, then another hire.
Find
The companies that would be better off with what you make — and where you can help most.
Repeat
The same email, every inbox. A salesperson types it again.
Offer
A proposal that is already theirs. Their name, their mark, on the email.
Wait
They land on a page that doesn't know them. Or they wait for a callback.
Arrive
They click through to a page that already knows who they are and shows the thing fitted to them.
Carry
Every order needs a person. Headcount follows the work.
Buy
They purchase. No salesperson on the orders that do not need one.
Thin
Quality slips. Growth eats what it earns — and then it stops.
Show
The finished sale becomes one more satisfied customer on social — queued. Nothing goes out until you approve it.
It stalls
It compounds
Three steps, in order, every time.
The first one is free.
01
Audit
I map your business as a system: where money comes in, where it stalls, where hours disappear. You leave with the map and a ranked list of what to build first — whether or not you hire me.
02
Build
Weeks, not quarters. I ship the smallest thing that moves a real number, put it in front of real users, then build the next one. No six-month reveal.
03
Compound
Each build makes the next one cheaper, because it runs on what came before. You own the code, the accounts, and the documentation from day one.
A note from the founder
I'm André. I'll be the one building it.
I'm an engineer. I've worked with Microsoft, NBC News and the Gulbenkian Foundation, and I've spent the last few years building products of my own. Durabl is the foundation I build on.
A client hired a team of three engineers. Twelve months and €23,000 later, the app was at 80%. I rebuilt it and finished it in two months for €7,500 — not because I type faster, but because I already owned the foundation I build on, and workflows already built for speed and correctness.
That's why Casal Innovations is small on purpose. No account managers, no bench of juniors, no layer between you and the person writing the code. When we talk about your business, you're talking to the founder and engineer who has to live with whatever he promised you.
That is how I can be the one building it. I care about the work itself more than is strictly professional.
Nobody had to lose for you to gain — that's an act of pure creation, and not many things a person can live for can say that. It's why good business, actually good business, the kind that makes something, is the closest thing to sacred work I know.
If that's what you do, I want to help you make more of it.
Founder, Casal Innovations
- years building software
- 20+
- students taught
- 800+
“I had a lot of trouble finding a team that could deliver everything I needed at high quality — the project was complex. André alone made that possible — and went beyond expectations. He's extremely honest about timelines and approach. That's why I didn't hesitate to keep him on the team after our project.”
Biel Martínez
Founder, We Love Night
Let's find your leverage.
Thirty minutes, free. You leave knowing what to build first, what it's worth, and what it will cost — whether you hire me or not.
Book a call